About

Who we are

The Sterling BCG LLC Team provides expert Media Brokerage to buyers & sellers and Consulting services to clients nationwide.

  • Media Brokerage Services
  • Retransmission Consent
  • Project Management & Operations

Sterling BCG LLC has been serving the Broadcast Television Industry for 20 Years! We have experienced, trusted specialists to move your project forward efficiently with superior results.

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Corporate Growth
Years Experience 20+
Brokerage

Sterling BCG is a top ranked media broker

Sterling BCG LLC was the 3rd ranked Media Brokerage Firm in the U.S. in 2023 in terms of gross television station sales!

The Sterling Team works closely with their clients to provide a professional financial valuation and prospectus for their station(s) and effectively markets the property to interested parties through a vast network of contacts and resources, achieving maximum value for the client. 

Work With Us
150+ Completed Projects
100% Completion
Top 3 Broker by US Sales $

National Association of Broadcasters

Sterling BCG is a member of the National Association of Broadcasters (NAB). We attend the NAB Show each year.



NAB Show

Services

What we do

Media Brokerage

Professional financial valuation and prospectus for your station and effective marketing of the property through a vast network of contacts and resources, achieving maximum value for the client.

Programming

Acheive success with content negotiations through Sterling BCG's knowledge of the best programming options to monetize your digital bandwidth with new programming content and revenue streams in your market or DMA.

Project Management

Project management covers the entire content lifecycle, including scheduling, resource allocation, and technical infrastructure.

FCC Compliance

Ensure compliance with Federal Communications Commission Rules and Regulations for broadcast licenses, content and programming agreements.

Retransmission Consent

Negotiating retransmission consent agreements for carriage of broadcast programming and channels on Multichannel Video Programming Distributor’s (MVPDs) in the television station’s licensed designated market area (DMA).

Strategic Planning

Sterling BCG is expert at setting measurable goals, allocating resources effectively, and developing actionable strategies to advance your station from its current condition, ensuring efforts align with your vision.

Scott Barbee

Meet the team

Scott Barbee

Respected Veteran in the Broadcast and Cable Television industry

Scott founded Sterling BCG LLC in 2006 to help broadcast television clients nationwide monetize their digital bandwidth with new content and revenue streams. Sterling BCG LLC is consistently ranked as one of the Top Media Brokerage Firms in the U.S.

Scott has more than four decades of experience in broadcasting and cable and has served in top leadership roles at many companies including Comcast, AT&T Broadband, Media One Group, Continental Cablevision and Warner Cable. He is a regular attendee at industry events.

Sterling BCG LLC clients get the benefit of Scott's extensive experience in broadcast and cable operations, programming, FCC, sales & marketing and technical operations.

Awards & Recognition

  • Top 3 US Media Broker by Gross Station Sales $ (2023)
  • 20 Years of Successful Deals (since 2006)
  • Past President, Arizona Cable Television Association
  • Member, Southwest Cable Communications Association (SWCCA)
  • Member, National Association of Media Brokers (NAMB)

Connect with Scott

Strategic and Business Plan Development

Strategic planning is the structured process of defining an organization’s long-term direction, mission, and priorities, typically over 3-5 years

  • Goal Setting
  •  SWOT Analysis
  • Financial Forecasting

Strategic planning differs from operational planning by focusing on the "big picture" rather than day-to-day tactics. It is often an iterative, ongoing process that requires constant evaluation to adapt to changes.

Programming Negotiations

Experience in helping broadcasters monetize their digital bandwidth with new programming content and revenue streams.

  • Network Affiliation Agreements
  • Digital Lease and Air-Time Agreements
  • Hyper-Local Content
  • ATSC 3.0 NextGen TV 

Retransmission Consent Agreements

Experience in negotiating retransmission consent agreements for carriage of broadcast programming and channels on Multichannel Video Programming Distributor’s (MVPDs) in the television station’s licensed designated market area (DMA).

  • Must-Carry and Retransmission Consent Elections
  • Retransmission Consent Negotiations for MVPD carriage of Primary and Secondary Channels
  • Negotiation of compensation for Big 4 Network Affiliated and other rated broadcast programming and channels

FCC Compliance and Filings

Sterling BCG has “hands-on” broadcast television experience and can provide guidance to owners and operators to ensure compliance with Federal Communications Commission Rules and Regulations for broadcast licenses, content and programming agreements.

  • Online Public Inspection File (OPIF) Filings and Compliance
  • Programming Agreements

    • FCC compliance for broadcasters involves adhering to regulations set by the Federal Communications Commission to operate in the "public interest."

Frequently Asked Questions

Frequently Asked Questions

Scott Barbee is a well-respected veteran in the Broadcast and Cable Television industry. Scott founded Sterling BCG LLC in 2006 to help broadcast television clients nationwide monetize their digital bandwidth with new content and revenue streams. Sterling BCG LLC is consistently ranked as one of the Top Media Brokerage Firms in the US.

Television station sales (mergers and acquisitions) are primarily tracked through FCC filings, legal trade publications, and specialized financial databases. Key sources include SNL Kagan. a top source for media valuation data.

Must-carry applies to full-power stations (not low power) that provide a "good quality signal" to the cable or satellite provider's headend. Must-carry does not apply to streaming services (e.g., YouTube TV).

There are serveral options to generate income with your station. Performing a SWOT analysis is a good place to start to understand the opportunities. Sterling BCG is pleased to discuss your goals and advise on selling the station, entering into revenue share agreements, or other industry options to monetize your asset.

Contact

Contact Us

Address

PO Box 306, Clovis, CA 93613

Call Us

+1 559 805-5933

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